Product Information Management

Your products are absolutely stunning and your assortment is huge! But that will be the world’s best kept secret unless you have efficient means of conveying all that greatness through digital channels. 

The fundamental element of digital sales is product content.  

Product content… 

1. drives traffic to your site 
2. drives user and brand experience in your digital channels 
3. drives personalization and recommendations 
4. drives guided selling and configuration 
5. helps customers explore, navigate, learn, compare, build interest and decide 
6. helps distributors, resellers and service partners do their job faster and better 
7. drives process automation for seamless, low-touch lead-to-cash execution 

Get great at Product Information Management  

The art of making product content happen at scale requires solid practices and systems for Product Information Management. It’s about a lot more than simply “buying a PIM product”.  

Start by asking these questions: 

• Are the tools, processes and responsibilities related to managing Product Information up-to-date and clear in your organization?​ 
• Is your product information rich enough to support all your commercial & process needs?​ 
• Do you have enough resources to run those processes and keep the data alive as your product assortment evolves? 
• Is high quality product information of your company in one central place from where it can be shared to other systems, customers, partners, marketplaces and other 3rd parties?​ 

We will help you with:

• Data governance design 
• Data model design 
• Architecture & process design 
• Agile implementation 
• Continuous services 

Want to know more? Please don’t hesitate to contact us!

Related articles