18.09.2014

Mile high view from the peak of the hype curve

What do companies need to do to get on board the D-Business train? How do you start discovering new digital business models based on value creation around not only people, business, but also things and smart machines? Listening to the Gartner analysts and participants gathered at Gartner #hype14 today, these seem to be some of the cross-disciplinal topics to tackle:

For the skeptics – indeed, IoT is currently at the peak of the hype curve, indicating there will be a phase of disappointment before slowly reaching maturity towards the plateau of productivity. Some could say that the necessity of digital business models is somewhere in the same neighborhood. But that doesn’t mean you shouldn’t be thinking about this. As one analyst aptly quoted W. Edwards Deming: “It is not necessary to change. Survival is not mandatory.”

Which path do you choose?

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Mathias Hjelt

Country Manager, Sweden. Director, Portfolio & Offering.